After a two-and-a-half-month crowdfunding campaign, Tahoe Food Hub raised $28,000 and was able to buy a refrigerated food truck to service the area. This effort was a success thanks to online donations, business sponsorships, and private donations.
“When people see the van drive around town, they will see their donation at work and know they helped play a critical part in bringing local farm food to our community,” said Susie Sutphin, director of the Tahoe Food Hub. “A refrigerated delivery van is the first thing you need when creating a regional, distribution system. It ensures the food can travel safely to North Lake Tahoe’s restaurants, small grocers, and schools.”
The crowdfunding campaign was developed in partnership with Tahoe Food Hub’s fiscal sponsor, Sierra Business Council (SBC).
“We are honored to support and partner with the Tahoe Food Hub,” said Steve Frisch, president of SBC. “SBC’s role in the community is to develop and support ‘on the ground’ local projects that promote, develop, and amplify the area’s social, natural, and economic capital. The Tahoe Food Hub is a perfect example of an effort that is great for the community and for the environment while also creating local jobs and helping local businesses.”
The success of the fundraiser was made possible in part by the support of local businesses like Squaw Valley Ski Resort, which donated lift tickets and created a special promotional video. Truckee-Tahoe Lumber and Kelly Brothers Painting sponsored the Hub Club Card, which contributors can redeem at local restaurants that buy from the Food Hub.
Other local businesses showed their support by hosting fundraising events. Tahoe Mountain Sports in Kings Beach and Uncorked in Truckee held events to educate customers about the Tahoe Food Hub’s goals and plans. In addition, MWA Architects of Truckee made a $2,500 challenge grant for online donors.
Tahoe Food Hub is focused on food security. By taking advantage of North Lake Tahoe’s close proximity to year-round food, it creates a hub for farmers and markets to buy and sell regionally produced food.
“We have an abundant foodshed within 100 miles of North Lake Tahoe,” said Alexis Ollar, Tahoe Food Hub board member and director of Mountain Area Preservation. “The Food Hub can reduce the distance food has to travel to reach us, while supporting small, sustainable farms and helping us eat healthier, too.”
Tahoe Food Hub also strives to ensure equal access to the food it sources, and supports innovative new ways to grow food locally. It contributes food regularly to Project MANA, and provides tours and workshops on four season growing methods at its Sierra Agroecology Center and Growing Dome in Truckee.