Today I was reading a news clipping that my Dad sent me from the Wall Street Journal dated, April 9, 2011. It was an interview with James Prokopanko, CEO for fertilizer giant, Mosaic. He kept the conversation pretty topical and definitely knows his stuff. But that’s just it, he knows his stuff. His business. How much does some like Mr. Prokopanko spend learning about the other side of growing food. In one statement, he is quoted as saying, “It takes more ‘crop nutrients’ to produce higher yields.” That is the fundamental difference. He sees cultivation as feeding the crops versus feeding the soil. It’s not the crops which need the nutrients, it’s the soil. If we could get agribusiness to agree upon that, we might be able to make some headway.