By Now, most everyone has heard that Hostess Brands – producers of synthetic, sickly-sweet, gastro-hideous, eco-terrorist, snack foods – has filed bankruptcy and is going out of business after 82 years. Many things contributed to the company’s demise but Hostess claims, an employee strike was the straw that broke the camel’s back hobbling an already frail company to the ground. Pretty lame that they blamed their own employees for the closure making them feel like they shot themselves in the foot when standing up for their rights. If the quality of their products wasn’t bad enough, their human resources department is just as crummy.
It won’t be long before their assets, brands and recipes are gobbled up and transferred over to another food industry dictator so we must cease this fleeting moment and revel in its delight. When I first heard the news, I thought, “Ding Dong the Witch is Dead.” It made me want to write something about this current event just so I could use the headline.
Unfortunately, acquisition of the brand is inevitable. But until then, it feels like the monarchy has been overthrown and grassroots agtivists have inched one step closer to agricultural reform. Because what if…the toppling of this empire was the beginning of the end for Big Ag? In a small way, it does signify a weakening in the food industrial complex. And is a metaphor for unsustainability…the business model for companies like Hostess is just as unsustainable as their products and the methods used to grow its ingredients. It will eventually “Ho-Ho” itself into extinction.