As we walked through the greenhouse, clipping and sampling leaves and flowers, it felt a little like a scene out of Willy Wonka and the Chocolate Factory, where everything seemed edible. It was magical as licorice exploded from the French Tarragon and the taste of cucumber from the Starflower made my eyes widen in surprise.
I wasn’t on a movie set; rather, this was the small, specialty-crop farm of Dan and Rachel McClure with Sierra Edibles and Nevada’s Own. On 10 acres of land below the beautiful Sierra Nevada mountains in Wellington, Nevada, the McClures produce more than just edible flowers but also a variety of herbs, hardy perennials, native berries, heirloom tomatoes, free-range eggs, and one unique variety of mushrooms.
Dan and Rachel first met in Palm Desert, California in 1996 and moved to San Luis Obispo a year later to attend Cal Poly. There, they sealed their fate together…Upon graduation in 2000, they stood on life’s frontier. With youthful enthusiasm, they wrote their mutual goal together and displayed it on a sign in their backyard greenhouse. The sign read: “In five years, we will be growing food for market.”
Dan’s love for plants and flowers, however, began long before, when visiting a sick relative who was on an extended stay in the hospital.
“I noticed that people only smiled two times when in the hospital … when they heard a baby was born and when they received flowers,” Dan recalled. “I knew then, I wanted to be in the garden business and make people happy.”
Dan’s horticulture science degree took them to Oklahoma after graduation where he pursued a career in commercial greenhouse production. But a conversation that began at Cal Poly itched at them through their early profession…A college lecture discussed the threshold of pesticide use in the field. Dan and Rachel struggled with this industry practice, knowing it was not how they planned to fulfill their goal. And when they had their first son, Roark, with brother Atlas following six years later, they knew the game had changed; they wanted to pursue a type of farming that was good both for their family and the earth. By 2005, it was time to move and start their own more ecologically sound practice.
Dan had grown up in the Sierra, so it was a natural choice to return home and settle in a place that was both scenic and in close proximity to several consumer markets where the McClures could sell their food. As they unpacked, they discovered the sign they had made five years earlier in San Luis Obispo…something to be said for the power of intention.